While taking a Brand Design course in Florence, Italy, we were tasked with redesigning a local delicacy brand. I chose Grom, a gelato company with locations across Italy.

To start my process, I visited my local Grom gelato shop and spoke with a few employees about how they’d describe the brand (word cloud below). Then, I developed the concept that best emphasized my study. Below is the brand guide PDF, and mockups of my pattern/logo design on products.